Wednesday, March 9, 2011

Cartooned packages wins kids over in taste

We'll feed your kids cardboard
Image from USATODAY.com
In a recent study done at the University of Pennsylvania, they have found that packaging featuring popular cartoon characters affect kids' tastes. In the study, the kids were given a sample from different types of cereals, one set with cartoon characters on it and another set without. The researchers also told the kids which cereals they were eating. Surprisingly, the researchers found that the kids who sampled the cereals from the boxes which featured cartoon characters generally scored their samples higher than those who ate the same cereal, but featured boxes without cartoon characters.
     It is no surprise that featuring cartoon character is a great way to market to kids. However, it is highly surprising that this factor on its own can affect what kids are willing to eat. Featuring cartoon characters on healthy foods may change their diets for the better. Although on the other end of the scale, this information can be used to force-feed our kids cardboard.

To to read this article in full, go here

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